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Marketing Strategies

GROW THROUGH RELATIONSHIPS

Money can't buy one of the most important things you need to promote your business: relationships. How do customer...

May 20, 2016

STARTING A NEW MARKETING TEAM

Starting a new in-house #marketing team or rebranding your already existing marketing team is a challenging...

April 13, 2016

DOs and DON’Ts of BUILDING A SUCCESSFUL REFERRAL STRATEGY

A major key to bringing in new #business is through word of mouth marketing. If a customer is super happy...

April 12, 2016

HOW TO CREATE EMOTIONALLY APPEALING CONTENT

An emotional appeal is used to sway the emotions of an audience to make them support the speaker's argument....

April 1, 2016

4 DISCIPLINES OF EXECUTION

Most #business owners/ entrepreneurs have great ideas, but the most important factor is the execution...

March 25, 2016

DRIVING FUNNEL IN DIGITAL STRATEGY

Digital strategy is the marriage of planning, tactics and analytics involved in designing, developing...

March 22, 2016

HOW TO CONDUCT MARKET RESEARCH

When writing your #business plan, market research will help you to understand why customers will buy your...

March 17, 2016

INNOVATION RETURN ON INVESTMENT (ROI)

One of the primary questions that arise from beginning any innovation effort is, "What is the #return...

March 17, 2016

TIPS ON CREATING A BRAND IDENTITY FOR YOUR NEW BUSINESS

Creating a brand identity for your new start up #business is like creating a personality that people...

March 17, 2016

SEVEN WAYS TO KEEP YOUR STARTUP MARKETING LEAN

Your #start-up has just been launched and everyone is excited. Next, you and your team set out to build...

March 11, 2016


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