In the past few years, businesses have come to the realisation that improving the performance of their customer care workforce plays a critical role in creating more profitable customer interactions.

In order to survive, and stay competitive, in today’s customer-driven #economy, businesses can’t rely on just delivering a great customer experience anymore. They must also look for every opportunity to increase the value of each interaction through increase in sale value or reduction in operating costs. Customers will typically look at three factors (price, product choice and customer service) whenever they want to patronise your #business. If you offer products that competitors can also provide, before customers visit your website, price comparison engines will probably have told them whether you are competitive on price and if you have the products they are looking for, this will leave service as the differentiator.

Whether in-person or online, every interaction your business has with a current or prospective customer is potentially profitable, therefore engaging with prospective customers is very important for you to fuel growth and build a sense of loyalty. Here are tips to leverage customer interactions to enhance more business profits.

1. Make Customer Interactions Fun

Your ability to make customer interactions fun may ultimately determine how profitable they are. Countless brands have offered games and contests in a bid to incentivize customer engagement, and this could work for you too.

 

2. Make Each Customer Interaction More Personal

When people visit a website or an establishment, they are more likely to stay if they feel as they are having a personalised experience. For example, when designing a website, businesses can tailor the landing page, promotional offers and product pages based on relevant information that the customer has provided or from their past consumer behaviour.

 

3. Offer Something Free To Set The Ball Rolling

If you want to engage new customers, you may want to try offering something free, whether its a sample of a popular product or a free trial of your service. The opportunity to engage with potential customers who may have passed you by earlier is priceless, as you now have the opportunity to build a relationship and influence them to make a premium purchase.

 

4. Survey Customers To Better Understand Them

Plenty of establishments invite their customers to take surveys, but these interactions aren’t always profitable just by themselves. Businesses must take the feedback seriously and make real changes in order to make the most of these opportunities.

5. Research Inbound Keywords For Your Website

Chances are that many people land on your website because it appeared in a search engine query. After doing some research to see which keywords people most often use to find your site in Google and other search engines, see whether these words are well-represented in your landing pages and calls-to-action through your website. While this should not be your main concern when designing a website, it does make customer experiences more relevant.

In conclusion, the importance of positive customer interactions to enhance performance in a business cannot be overlooked, therefore business owners and their employees should treat customer interactions as a top priority.

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