Find us on Facebook
After many sleepless nights and months (or years) of research, planning, and saving up, you are finally ready to start up your business and join the league of entrepreneurs. But as exciting as it is to finally see your business launch, you face the challenge of every new business – the need to keep costs down until the business grows and revenue starts to come in.
You are new so you have no money but you need to market otherwise you will have no customers. So how can you create buzz about your business within your limited budget? Here are a few ideas on how to market your business at little or no cost:
Pay as You Use Ads: Digital platforms offer low-cost advertising options. Explore social media advertising, especially on Facebook, where you can set up a campaign at a moderate cost and push it out in a matter of minutes, track your investment and tweak your marketing copy until you get the right response. There are also new innovations such as Vacantboards (www.vacantboards.com) who are giving premium billboard sites or locations to small businesses at fantastic low rates for a limited timeframe (which is usually long enough time for visibility).
Social Media Marketing: Before the turn of the millennium, there was no such thing as Facebook, Twitter, Instagram or Pinterest. MySpace didn’t come along until 1999, rising to popularity in 2003, while YouTube didn’t exist until another couple of years after that. The presence of these digital platforms has changed the direction of marketing and as a startup you can effectively grow your business by marketing on any of the aforementioned platforms. Build your reputation online by spreading the word on your expertise and ultimately on your business
Email Marketing: Email marketing is simple, quick and extremely cost effective, making it a very powerful marketing tool for small businesses. You can obtain clients directly from your website with a simple “subscribe to our newsletter” link. This is also a good way to promote your business as you may find that people forward your email to their friends therefore increasing your visibility.
Now you have a few more ideas on how to market your new business, go ahead and make things happen. All the best!!